November 2020.
As the saying goes, we are all products of our environment. And judging by our current global, social, political, and physical environments, there is an alarming rate of reported generalized anxiety disorders and similar mental health-related issues among younger generations around the globe. Inspired by EEG readings, CT scans, and Neurofeedback patterns, BRAINMATTER takes the ugly truth of alarming mental health trends within young adult populations and turns it into awareness and advocacy through pattern. This collection is an exploration on the many facets of collection development from design to marketing to collaboration with vendors. These hats were printed by Contrado out of London, England, and makeup was completed through collaboration with Estefania Makeup & Design. BRAINMATTER is the pilot accessory collection of CHEEKEEBEE.
CHEEKEEBEE is a contemporary, label-challenging streetwear-meets-modern social issues fashion brand driven by the relationships between persona, style, environment, and wearer.